The south-east corner of the Kowloon peninsula in Hong Kong is currently under development to reveal, a cultural centre featuring an ultra-luxury Rosewood hotel. This new district will provide a space for locals and international visitors alike to unwind from the chaos of everyday life. The Victoria Dockside will offer a kaleidoscope of experiences against the backdrop of one of the most impressive views in the world.
I designed the brand identity and the visual concept of the hoarding that covers the entire development site. The Victoria Dockside bespoke typography is designed to stand alone as a very simple and confident logotype; while at the same time being a part of the brand pattern that reflects the organic flow of the water and wind of Kowloon peninsula.
