The Kingdom of Bhutan appointed MMBP as its national and international branding partner in 2022. The goal was to refresh the country’s identity to mark the post-Covid reopening of the kingdom and to look to the future of the country.
The resulting new nation brand, Bhutan Believe, reflects Bhutan’s character and landscapes, history and ambitions, crafted both for its people and foreigners seeking a different travel experience. It is a visual and textual identity system with a rigorous strategic framework, facilitating communication in a dynamic world.
I was the senior designer and art director of this project working in a small team of creative people based in London and remote.
I have been involved in all the phases of the project, from initial concepts to developing the brand core elements and designing print and digital applications, and finally delivering an extended brand guidelines with all the final assets within it.
